Module 1: Introduction to Digital Marketing

• Understanding Digital Marketing
• Evolution of Digital Marketing
• Importance of Digital Marketing in Today's Business Landscape
• Digital Marketing vs. Traditional Marketing

Module 2: Website Essentials for Digital Marketing

• Website Planning and Creation
• User Experience (UX) Design
• Responsive Design and Mobile Optimization
• Content Management Systems (CMS)
• Search Engine Optimization (SEO) Basics for Websites

Module 3: Search Engine Optimization (SEO)

• Understanding Search Engines and Their Algorithms
• Keyword Research and Analysis
• On-Page SEO Techniques
• Off-Page SEO Techniques
• Local SEO Strategies
• SEO Tools and Analytics

Module 4: Content Marketing

• Content Marketing Fundamentals
• Content Strategy Development
• Content Creation Techniques (Blogging, Infographics, Videos, etc.)
• Content Distribution Channels
• Content Optimization for Search and Social Media
• Content Marketing Metrics and Analysis

Module 5: Social Media Marketing (SMM)

• Introduction to Social Media Marketing
• Social Media Platforms Overview (Facebook, Twitter, Instagram, LinkedIn, etc.)
• Creating a Social Media Strategy
• Content Creation and Curation for Social Media
• Community Engagement and Management
• Social Media Advertising and Analytics

Module 6: Email Marketing

• Introduction to Email Marketing
• Building an Email List
• Email Marketing Campaign Planning
• Effective Email Copywriting
• Email Automation and Sequences
• Email Marketing Analytics and Optimization

Module 7: Pay-Per-Click (PPC) Advertising

• Introduction to PPC Advertising
• Google Ads (formerly Google AdWords) Basics
• Bing Ads Basics
• Display Advertising
• Remarketing and Retargeting
• PPC Campaign Management and Optimization

Module 8: Analytics and Data Interpretation

• Introduction to Digital Analytics
• Web Analytics Tools (Google Analytics, Adobe Analytics, etc.)
• Key Performance Indicators (KPIs) in Digital Marketing
• Data Interpretation and Analysis
• Conversion Rate Optimization (CRO)

Module 9: Digital Marketing Strategy and Planning

• Developing a Digital Marketing Strategy
• Setting SMART Objectives
• Budget Allocation and Resource Planning
• Integrated Digital Marketing Campaigns
• Performance Measurement and Reporting

Module 10: Emerging Trends in Digital Marketing

• Artificial Intelligence (AI) in Digital Marketing
• Voice Search Optimization
• Chatbots and Messaging Apps for Marketing
• Augmented Reality (AR) and Virtual Reality (VR) Marketing
• Blockchain Technology in Digital Advertising

Module 11: Legal and Ethical Considerations in Digital Marketing

• Privacy and Data Protection Regulations (GDPR, CCPA, etc.)
• Intellectual Property Rights
• Ethical Practices in Digital Marketing
• Handling Negative Feedback and Online Reputation Management

Module 12: Career Opportunities and Future of Digital Marketing

• Career Paths in Digital Marketing
• Freelancing vs. Agency vs. In-House Opportunities
• Continuous Learning and Skill Development
• Future Trends and Predictions in Digital Marketing

Each module can span several sessions or classes depending on the depth of coverage and the level of the course (beginner, intermediate, advanced). Additionally, practical exercises, case studies, and projects should be incorporated throughout the course to provide hands-on experience and reinforce learning.